A little over a year ago, Sports Business Journal reported the New York Red Bulls were shopping naming rights to Red Bull Arena. Now SBJ's Ian Thomas reports that RBNY has taken a perhaps more determined step toward finding a buyer for the rights to name Harrison's best (and only) 25,000-seater soccer stadium:
The New York Red Bulls have retained both Leverage Agency and MP & Silva to sell the naming rights to Red Bull Arena.
Citing RBNY's Chief Commercial Officer, Amy Scheer, it is explained the agencies are expected to cooperate in the task of identifying local and global corporations that might bid for the right to re-name RBA.
A spokesperson for RBNY said the club had no further comment on the matters reported by SBJ.
This latest commercial move will inevitably and understandably call into question Red Bull's commitment to its MLS investment. It will also be noted that MP & Silva is the agency founded by Riccardo Silva - whose interests include NASL's Miami FC, commissioning reports on promotion and relegation in US soccer, and - perhaps - collecting the names of Cosmopolitan Soccer League clubs.
Reporter Ian Thomas notes that RBNY is not necessarily in a rush to get a naming rights deal done:
Obviously, no expiring naming rights contract at RBA, so club has luxury of time on negotiations. Probably wouldn't see a change until 2018.— Ian Thomas (@byIanThomas) January 30, 2017
Given that the 2015 report on this subject said RBNY was "evaluating agencies", and we are just hearing about the apparent result of that endeavor - yes, this could take a while. Not least because, as Thomas points out, the naming rights to a stadium in the metro New York area should have some value:
RBA will be touted as only remaining NYC-area naming rights deal, w/growing number of events. Can they top what LAFC got? 15yr/$7m+ per? TBD— Ian Thomas (@byIanThomas) January 30, 2017