SB Nation

New York is Red (Redding)

Valerie Macon/Getty Images

The Red Bulls marketing campaign has its roots in a classic film. Can you guess which one?

In case you've been unjustly locked up in a rural Maine prison for the past few weeks, there's a big match coming up this weekend between the New York Red Bulls and NYCFC. And in honor of this first derby match, the Red Bulls social media team has begun using the #NYisRED hashtag to promote the rivalry!

But did you know that this hashtag has its roots in classic film "The Shawshank Redemption"? It's true! If you didn't notice the first time you watched the Academy Award-nominated movie, the character Ellis Boyd 'Red' Redding subtly displays his Red Bulls fandom throughout some of its key scenes. Here are a couple examples you may have missed!

1. Red at a parole hearing with his favorite scarf.

2. Red discusses prison politics with Andy Dufresne in his primary Red Bulls long-sleeved home kit.

3. Red dispensing sage advice while dressed in Johnny Toro makeup and prop wear.

4. And, finally, Red polishing his most prized contraband.

***

So, great job, New York Red Bulls, for connecting our storied film past with our NYCFC rivalry future! If you have more examples of Red Bull merchandise surreptitiously placed in classic movies, tell us in the comments.
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